Unique foursquare promotion offers travelers the opportunity to win multiple prizes

BETHESDA, Md.—Everyone knows summer’s best days begin with Memorial Day. To add a little fun to the season, travel venue restaurateur HMSHost and Coca-Cola have teamed together to offer an exciting sweepstakes promotion that not only offers hundreds of great prizes but also uses the social media platform foursquare to make entering the promotion as easy as possible.

Through this HMSHost promotion, foursquare users have the ability to access a listing of nearby HMSHost restaurants in airports, malls and highway travel plazas. The promotion links check-ins at an HMSHost location to a sweepstakes entry with the chance to win hundreds of travel related prizes. Two distinctive prizes will be awarded at the end of the summer—the first is a grand-prize seven night stay at a Four Points by Sheraton Hotel (includes round trip airfare for two as well as $500 in cash), and the second is a $500 gas card.

“We’re eager to greet travelers with a promotion that works for them on their Smartphones whenever they’re in an airport or in one of our travel plazas,” said Atousa Ghoreichi, vice president of marketing for HMSHost. “Our associates will be ready to greet
travelers during this special time of year when families and friends spend time together. Being able to enter the sweepstakes via foursquare adds some adventure into every trip.”

Additional prizes will be awarded every 12 days throughout the promotion and include 100 awards of one-night stays at a Four Points by Sheraton Hotel of the winner’s choice; ten awards of free Diet Coke for a year; and 100 awards of a coupon for $1.00 off any Diet Coke product. Attractive point of sale material will be placed in strategic locations to inform travelers about the program and the opportunity to win.

More than 20 million people are already using foursquare, a social media platform that makes the real world easier to use. foursquare’s tools help people keep up with friends, discover what’s nearby, save money and unlock deals. Whether you’re planning a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at a local restaurant, foursquare is the perfect companion.

The sweepstakes begins May 25, 2012, and ends September 30, 2012. There are 10 entry periods/drawings throughout the sweepstakes time frame. The 2nd, 3rd, and 4th prizes will be awarded during each entry period; the grand and first prizes will be awarded at the end of the promotion.

For a complete list of sweepstakes rules, prizes and award dates, log on to: www.Gate2Adv.com

About HMSHost

HMSHost is a world leader in creating dining and shopping for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.7 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of over €5.8 billion in 2011, the Group operates in 35 countries and employs some 62,800 people. It manages over 5,300 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and find us on Facebook at HMSHost Making the Traveler’s Day Better.