July 20, 2012
HMSHost’s B4 YOU BOARD™ Mobile App Takes Off in Salt Lake City
Mobile food delivery app now available to travelers at Salt Lake City International Airport
SALT LAKE CITY, UT—Global airport restaurateur HMSHost is bringing B4 YOU BOARD, its award-winning mobile app, to Salt Lake City International Airport (SLC). B4 YOU BOARD is the first and only smartphone app that allows users to browse menus, order meals and have that meal delivered to them hot and fresh at the gate where they are awaiting their flight. B4 YOU BOARD at SLC will initially offer menu items from HMSHost’s Greek Souvlaki in Terminal 2, such as the simmering hot Chicken & Pork Souvlaki Plate, the freshly made, crisp Classic Greek Salad, and the favorite Veggie Yeero pita sandwich, and will soon be expanding to include additional restaurants. B4 YOU BOARD is free and available for the iPhone from the Apple App Store and for select Android phones from the Google Play Market.
“It is important to us that travelers arriving and departing at Salt Lake City International Airport have a positive airport experience on the way to their next destination,” said Maureen Riley, Executive Director, Salt Lake City Department of Airports. “HMSHost’s B4 YOU BOARD provides travelers with a quick and convenient way to dine on the go, helping to increase customer satisfaction.”
“B4 YOU BOARD is one of HMSHost’s latest innovations and a leap in customer service,” said HMSHost Vice President of Business Development Joseph Waller. “Whether they are road warriors, families with children, or on business, travelers love B4 YOU BOARD because they can order a meal even if they’re stuck in the security line. With this app, they now have the power to place an order for delivery at their gate or pickup in just 20 minutes.”
B4 YOU BOARD launched in May 2011 with a pilot program at the JFK International Airport. Since then, HMSHost has expanded the application’s offerings to include Minneapolis-St. Paul International Airport, Chicago O’Hare International Airport and Sacramento International Airport.
B4 YOU BOARD was recognized by National Restaurant Association, the premier organization for chefs and restaurateurs, as one of the three Most Significant Technological Innovations in the entire restaurant industry in 2012.
HMSHost is a world leader in creating dining and shopping for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.5 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of over €5.7 billion in 2010, the Group operates in 37 countries and employs some 62,000 people. It manages over 5,300 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and find us on Facebook at HMSHost Making the Traveler’s Day Better.