Unparalleled understanding of the traveler

It's not enough to know who's walking by a store. You need to know how travelers will behave and what they will buy. Asking them is not enough. Survey results are often misleading. What individuals say on a survey and what they actually do when they are traveling can be quite different.

HMSHost serves the traveling public every day. We know more about this group of consumers than anyone - their buying habits, their preferences, and their brand loyalties. Combined with our extensive data archives, this hands-on experience will help your concessions program realize its maximum potential.

More than ten years ago, HMSHost pioneered the practice of "zone analysis." We segment airports and travel plazas into commerce areas and times of the day. Next, we analyze how factors such as traffic patterns, flight schedules, and weather delays impact consumer behavior in each zone. This enables HMSHost to optimize a venue's concession program under varying conditions.