Extensive database enables optimal choices

ICOD, HMSHost's International Consumer Database, consistently measures how well our stores meet customer expectations.

The database contains over 25 million pieces of data from customer intercepts and exit surveys conducted worldwide. HMSHost's Merchandise Team combines this information with sales data to:

		Identify emerging trends
		Gauge customer satisfaction with products and service
		Generate new product ideas

ICOD helps your venue stay in touch with your retail customers so you can respond quickly to their needs.