January 30, 2019
Airport Travelers Share Love and Joy with 1,000 Acts of Kindness
HMSHost empowers travelers to pay it forward this Valentine’s Day season
Kindness is all about sharing positivity and good will, and this Valentine’s Day season global restaurateur HMSHost’s Share Your Love campaign is setting out to airports across the country to show our appreciation for our guests by giving them the tools to empower them to deliver a random act of kindness to others.
Share Your Love encourages travelers to “pay it forward” with the 1,000 Acts of Kindness experience. The experience provides travelers with incentives to perform random acts of kindness and leaves them with the unexpected fulfillment of uplifting someone’s day. The campaign also provides a way for travelers to create cheerful notes of encouragement for children’s hospitals, a signature Valentine’s Day-themed cocktail, along with a social media contest to inspire spreading joy outside of airports.
“In today’s world, we can all benefit from some positivity. HMSHost has set out to create memorable occasions in the traveler’s journey that not only adds an engaging airport experience, but most importantly empowers each traveler to take a moment and share kindness with their fellow travelers,” said HMSHost Vice President of Marketing and Communications Atousa Ghoreichi.
As the name suggests, the goal is to deliver 1,000 Acts of Kindness throughout the airport community over the course of the events. Over the next few weeks, travelers should be on the lookout for the Share Your Love experience in select airport terminals.
Travelers are encouraged to pick an Act of Kindness card that informs them of their kindness mission. For example, the act could be to: give a rose to a fellow traveler or airport employee to make their day; provide a box of chocolates to a flight crew; or buy a coffee for the person behind them in line. HMSHost will provide the traveler with the item, to successfully carry out the Act of Kindness.
Each airport event features an HMSHost Share Your Love message board that serves as a place for travelers take a moment to create positive messages on fun cards for kids in children’s hospitals. The traveler-created cards will be displayed on the Share Your Love board. Once the board is full, the notes will be given to children’s hospitals to bring a bit of Valentine’s Day happiness to kids and families in need.
To show appreciation for travelers who write a card for the Share Your Love board, HMSHost will offer them a premium dark chocolate bar and Valentine’s Day card, including a 15 percent discount offer at participating HMSHost dining locations.
The Share Your Love events are set to take place at Charlotte Douglas International Airport, Chicago’s O’Hare International Airport, George Bush Intercontinental Airport (Houston), Hartsfield-Jackson Atlanta International Airport, Miami International Airport, Nashville International Airport, Orlando International Airport, Palm Springs International Airport, and San Francisco International Airport.
To help get travelers in the festive mood, Heart’s Desire, a specialty cocktail, debuts at select airports and was created just for the Valentine’s Day season.
Even if travelers are not at one of the participating airports, they are still encouraged to spread kindness. Share with HMSHost a random act of kindness on social media using #HMSHostLove for a chance to win a $500 gift card. Learn more about the social media contest and rules at the following link: http://hmshost.tumblr.com/shareyourlove2019.
HMSHost Leading the Industry
HMSHost is recognized by the industry as the top provider of travel dining with awards such as 2018 Best Overall Food & Beverage Operator (for the eleventh consecutive year) by Airport Revenue News. USA Today 10Best Readers’ Choice Travel Awards recognized HMSHost’s Summer House Santa Monica at Chicago O’Hare International Airport as Best Airport Bar / Restaurant Atmosphere. HMSHost is a leader in sustainability practices which include plans to eliminate conventional plastic straw use by 2020. The company also creates original award-winning events like Airport Restaurant Month, Channel Your Inner Chef live culinary contest, and the Adrian Awards Gold winning campaigns, #HMSHostLove and Eat Well. Travel Further.
Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates in more than 120 airports around the globe and at more than 100 travel plazas in North America. The company has annual sales of nearly $3.3 billion and employs more than 41,000 associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage services for people on the move. With sales of €4.6 billion in 2017, the group operates in 31 countries and employs over 58,000 people. It manages approximately 4,000 stores in about 1,000 locations worldwide. Visit HMSHost.com for more information and connect with HMSHost on Facebook, Twitter and Instagram.