July 21, 2015
Attention Dallas/Fort Worth International Airport Travelers; Welcome to Dallas Cowboys Club, Your “Skybox” in the Airport by HMSHost
Club-level experience available for fans and hungry travelers in Terminal A
DALLAS, TX — Dallas Cowboys Club, an exclusive new full-service dining venue by global restaurateur HMSHost is now open in Dallas/Fort Worth International Airport’s Terminal A, offering travelers an upscale Dallas Cowboys experience featuring advanced Texas-inspired cuisine and a modern-feeling venue. Representatives from the Dallas Cowboys and Dallas/Fort Worth International Airport joined HMSHost and joint venture partner Frank Howell of F. Howell Services Ltd. today for a grand opening celebration with the official mascot, Rowdy and the Dallas Cowboys Cheerleaders.
“With clear local importance, and appeal to a broad fan-base that stretches all over the world, there is no better brand to represent the Dallas area in the airport than the famous Dallas Cowboys football team,” said HMSHost Vice President of Business Development Anthony Alessi. “We are absolutely thrilled to be working with the Cowboys and the Dallas/Fort Worth International Airport, two great organizations, to offer travelers a true club-level VIP experience right inside the terminal.”
“We’re excited to provide a taste of the Dallas Cowboys experience with the opening of the Dallas Cowboys Club,” said Dallas Cowboys Chief Operating Officer, Stephen Jones. “It is an honor to partner with such quality brands as HMSHost and DFW Airport, who are both known for their excellent consumer service, to bring the Cowboys club environment to airport patrons on the go.”
Architecturally, the Dallas Cowboys Club showcases contemporary, handsome finishes and furniture, creating a swank setting where travelers can relax in style while waiting to take-off. The restaurant can seat up to 80 guests and also features a to-go area for travelers with tighter timeframes. Football is a prominent theme inside and can be seen and appreciated through subtle, classy décor cues and the larger-than-usual televisions hanging over top of the stadium-shaped bar.
“Opening the Dallas Cowboys Club creates an exciting way we can elevate the customer experience at DFW Airport while offering customers a great taste of Texas tradition,” said Dallas/Fort Worth International Airport CEO Sean Donohue. “The restaurant also enhances the longstanding partnership DFW Airport has enjoyed with the Dallas Cowboys, which includes three Dallas Cowboys Pro Shop stores in the terminals and a major merchandising warehouse.”
The menu at the Dallas Cowboys Club emphasizes regional specialties and traditional Tex-Mex favorites; but also includes a few refreshingly modern twists that make it truly stand out. Firstly, burgers are made with half pound, grass-fed beef and are served with housemade potato chips, as are items from the Specialties section such as the South Texas Fire Roasted Beef Torta and the Texas BBQ Brisket Sandwich.
Health-conscious diners will be happy to find items like the Local Farm Crudité or the Legend’s Jalapeno Caesar salad made with grilled jalapeno—lime chicken. For a big meal, guests can fill up from the Big Game section of the menu with dishes such as the Pork Carnitas Plate, Flat Iron Chimichurri, or the Truffle Mac & Cheese Skillet; all served with sides like Texas Brown Sugar Baked Beans and Herb & Parmesan Sweet Potato Fries.
Mouthwatering classic options are also available at breakfast like Biscuits & Gravy, as well as more Dallas-inspired types of fare like the Big Dallas Skillet, made with an open faced omelet, country sausage gravy, bacon, red skin potatoes, jack and cheddar cheese. The Brioche French Toast with vanilla-nutmeg batter, warm maple syrup, sweet cream sauce, and berry garnish is also a hard one to pass up.
Traveling fans gathering around the bar to take in the game will also find a broad selection of wine, cocktails and beers on tap and in bottles and cans. With a striking balance between style evocative of VIP-level sports venue clubs, enticing flavors, and Dallas football fandom, the Dallas Cowboys Club offers a complete and totally unique experience that will leave Dallas travelers wishing they had more time to enjoy the airport.
Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.7 billion and employs more than 33,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage services for people on the move. With sales of around €3.9 billion in 2014, the Group operates in 29 countries and employs some 54,000 people. It manages approximately 2,800 stores in over 1,000 locations worldwide. Visit www.HMSHost.com for more information. We can also be found on Facebook at fb.com/HMSHost and on Twitter at @HMSHost.
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