August 9, 2016
HMSHost Launches Pokémon Go Program to Interact with Travelers
Game features integrated into airport and motorway dining locations, offering travelers virtual reality entertainment on the go
BETHESDA, MD – With the augmented reality Pokémon Go mobile gaming phenomenon sweeping the nation and beyond, global restaurateur HMSHost is now expanding the fun for travelers. Elements of the game, like Pokéstops, have been identified at many of HMSHost’s 2,000+ dining locations, making them ideal spaces to support players.
This new smartphone game, which has captured the attention of millions across the world with its map-based concept has turned into a cultural sensation. It’s safe to say that the majority of bystanders have encountered committed players of the game hunting these fantasy creatures in virtually every crevice of the earth—meandering the streets, gallivanting in public parks, and of course exploring airports with phones gripped tightly in pursuit of all 145 currently existing characters.
To cater to fans of the whimsical game HMSHost will be launching a Lure program in strategic locations across the country, dropping Lures within its airport and motorway restaurants that attract more Pokémon to the area for guests to catch. HMSHost is also engaging its local associates in 50 markets across the country who will serve as “Pokémon Leads” to activate game-related promotions at a local level. This includes dropping Lures, offering refresh and recharge stations to players, and other game tactics.
HMSHost always strives to tailor the overall guest experience to make it more unique and enjoyable for the traveler, with innovative initiatives such as Channel Your Inner Chef and Airport Restaurant Month. Whether that may be in terms of culinary, comfort, or convenience, HMSHost makes it a priority to ensure travelers are feeling good on the move—in this case, working together to help guests who “gotta catch ‘em all!”
Although having fun is encouraged in HMSHost restaurants, guests are advised to always be mindful of their own safety and the safety of other during their travels.
HMSHost Leading the Industry
HMSHost has been recognized by the industry as the top provider of travel dining with awards such as 2016 Best Overall Food & Beverage Operator (for the ninth consecutive year) and Food Operator with the Highest Regard for Customer Service (for the seventh year) by Airport Revenue News. HMSHost has also been recognized by Airports Council International-North America, receiving First Place for Best New Food and Beverage (Full-Service Concept) for 1897 Market at Charlotte Douglas International Airport and First Place for Best Innovative Consumer Experience Concept for its Channel Your Inner Chef live culinary contest at Chicago O’Hare International Airport.
Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates in more than 120 airports around the globe, including 44 of the 50 busiest airports in North America. The Company has annual sales in excess of $2.8 billion and employs more than 37,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage services for people on the move. With sales of around €4.3 billion in 2015, the Group operates in 31 countries and employs over 57,000 people. It manages approximately 4,200 stores in over 1,000 locations worldwide. Visit www.HMSHost.com for more information. We can also be found on Facebook at fb.com/HMSHost and on Twitter at @HMSHost.