Press Releases

Nov 21, 2016

HMSHost Elves Asks Travelers If They’ve Been Naughty or Nice in the Holly Jolly Holiday Takeover

Elves surprise airport travelers this holiday season; Emoji-powered sweepstakes launches across U.S. and Canada locations

BETHESDA, MD — Global restaurateur HMSHost is spreading holiday spirit, good cheer, and fun gifts during the busy holiday travel season with the Holly Jolly Holiday Takeover. This multi-component campaign features a series of exciting elf events at various U.S. airports and a text-emoji-to-win promotion across the U.S. and Canada.

Beginning December 1, HMSHost Holiday Elves and their magical sleigh will visit a number of major U.S. airports handing out electronics, fun gag gifts, holiday collectibles, and travel accessories to select lucky travelers and passersby. HMSHost Holiday Elves will entice travelers with a family-friendly naughty-or-nice game incorporated into the gift-giving part of the event.

Travelers can spin the prize wheel to see if they have been naughty or nice this year. The prize wheel lands on “naughty” if they sampled some of Santa’s cookies or peeked at their presents. They are “nice” if they sang with carolers or offered to switch airplane seats so a family could sit together. Both naughty and nice travelers receive a fun corresponding gift. Live entertainment with carolers or comedic talent will accompany the elves at select airports.

All are encouraged to follow the holiday elves’ travel journey and share a photo of themselves during their holiday travels tagging @HMSHost with #HMSHostElf #Contest for a chance to win a $100 digital retailer gift card. Photos will be picked based on creativity and relevance to the holiday travel season. Visit for rules and details.

In addition to the elves events, travelers in the U.S. and Canada can join in on the fun with an HMSHost and Coca-Cola text-emoji-to-win promotion. The Holiday Emoji Instant Win offers the chance to instantly win one of many digital retailer gift cards. To enter, travelers who make a purchase at participating HMSHost airport and motorway locations across the U.S. and Canada will receive a receipt with a store ID on it. They can then text the store ID along with a snowflake emoji if in the U.S. or snowman emoji if in Canada to 30364. For additional details on eligibility and to enter without making a purchase or text messaging during the Promotion Period, participants may visit and follow the links and instructions to complete and submit the registration form.

“Giving travelers a break from the hectic holidays with our elf events and instant win promotion is a great way to keep up spirits, and create an engaging, memorable experience,” said HMSHost Vice President of Marketing Atousa Ghoreichi.

The HMSHost Holiday Elves will be traveling from December 1 through 8, spreading cheer wherever they go. The Holiday Emoji Instant Win runs through December 31, 2016.

About HMSHost
Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates locations all over North America, and is part of Autogrill Group, the world's leading provider of food & beverage services for people on the move. Visit for more information.