Press Releases

Mar 2, 2016

HMSHost Offers Something Unique for Travelers, with Diet Coke IT’S MINE Program

Travelers can find colorful limited-edition collectible Diet Coke fountain cups

BETHESDA, MD — Global restaurateur HMSHost has partnered with The Coca-Cola Company to offer travelers their favorite no-calorie beverage, Diet Coke, in exciting new ways. At HMSHost U.S. locations, HMSHost offers travelers unique and vibrant Diet Coke package designs that are inspired as part of the Diet Coke IT’S MINE program, including four specially designed collectible fountain cups.

“This is an example of how we are bringing innovative products to the modern traveler with the limited-edition colorful and vibrant Diet Coke cups exclusive to HMSHost that are as distinctive as the customers we serve,\" said HMSHost Vice President of Marketing Atousa Ghoreichi.

HMSHost has introduced the exclusive set of four collectible Diet Coke IT’S MINE fountain drink cups for a limited time. These cup designs are only available at participating HMSHost U.S. airport, motorway, and mall locations, making them a unique must-have collectible item. The cups feature bright colors and distinctive travel icons that are sure to capture the attention of travelers and airport employees.

Travelers can also purchase limited-edition Diet Coke PET bottles for on-the-go refreshment at HMSHost locations throughout the United States. These unique collectible cup and bottle designs are inspired by the Diet Coke IT’S MINE program that extends the brand’s “Get A Taste” campaign to celebrate fans’ unwavering love for the great taste of Diet Coke.

To support the Diet Coke IT’S MINE program, travelers nationwide can also take part in the national Diet Coke “design your own bottle” contest at itsmine.dietcoke.com. Through March 31, consumers can enter to design a virtual Diet Coke bottle, and can vote for their favorite bottle designs. For each vote, consumers get a chance to win instant prizes and a grand prize vacation cruise for two.

About HMSHost
Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates in more than 120 airports around the globe and at more than 80 travel plazas in North America. HMSHost is a part of Autogrill Group, the world's leading provider of food & beverage services for people on the move.